Currently, small and medium-sized enterprises in Italy and Europe are facing a number of challenges related to environmental sustainability and limited availability of financial resources.
However, these enterprises have managed to grow their business by coping with these problems, increasing their presence within markets and increasing their business activities.
TikTok Hub: Innovation and Trending
This result, is largely attributable to the implementation of TikTok Hub: a sophisticated digital marketing service to support SMEs.
TikTok Hub stands out for its ability to analyze and manage advertising campaigns totally autonomously, reducing costs while maximizing profits.
This cost-efficient service thus offers the advantage of attracting new consumers and users while building loyalty with existing customers.
In addition, the companies involved can benefit from a wide range of products, guides and tools to quickly and optimally develop business on the platform.
The TikTok platform dedicated to small and medium-sized businesses is organized to offer a menu full of services, including:
- Solution
- Measurement
- Inspiration
- Resources
- Events
- News
TikTok Hub is further distinguished by offering two main services: TikTok Ads Manager and TikTok Pixel. 
TikTok Ads Manager
Through the service promoted by TikTok Hub, any enterprise, regardless of its size or business sector, can benefit from comprehensive and detailed support to develop its business quickly and efficiently by managing and creating advertising campaigns.
This distinctive approach is committed to providing comprehensive, detailed and personalized support to every small and medium-sized business.
Each company will thus be carefully guided through strategic steps, initially defining the advertising budget, taking into account available resources and marketing objectives; and then studying the bidding methods best suited to the company’s specific context.
During the process of setting up its Ad Group, a wide range of useful tools and resources are provided to guide the enterprise’s decisions, maximizing the impact of its advertising campaigns on TikTok.
Such assistance thus ensures efficient resource management, practical suggestions and best practices for developing a suitable advertising strategy that adheres to the specific goals and needs of each enterprise.
TikTok Pixel
TikTok Hub offers an additional service called TikTok Pixel, an arithmetic and analytical solution aimed at calculating and measuring the results of one’s advertising campaigns.
Through the precise evaluation of the impact of advertisements on TikTok, one can develop one’s digital marketing strategy.
So, through the collection and analysis of data provided by TikTok Pixel, businesses can understand in detail the trends and behavioral patterns of users, along with the interactions that connect them.
TikTok Pixel, moreover, is a key tool in being able to better monitor sales and user activity by accurately tracking listings on TikTok and the purchases that are subsequently made.
Finally, TikTok Pixel is a valuable ally in identifying the optimal target audience for one’s advertising campaigns.
This is made possible by the analytical service it offers, based on the precise identification of user audiences inclined to interact with its content and make such purchases. 
Italian launch of “Follow Me”
“Follow Me” represents an innovative multichannel educational experience designed to provide support and help SMEs in achieving real results by leveraging the potential offered by TikTok Hub.
In this way, therefore, SMEs, which are a key component in the TikTok community, will be able to expand their business.
“Follow Me,” in fact, aims to offer differentiated training paths to SMEs, based on the specific goals of the participants.
During the course of the program, small and medium-sized businesses will be encouraged to sign up for a six-week mailing, illustrating best practices for managing their advertising campaigns on TikTok.
The guides provided within “Follow Me” will allow businesses to discover several benefits, such as the ability to create their own free Business Account, access a Creative Center to find inspiration for their content, and learn the best strategies, to better manage Ads Manager and Promotion. 
Increasing the propensity to purchase
In addition, the engagement of TikTok and its services appears to be correlated with a significant increase in consumers’ propensity to purchase; in fact, according to statistical data, 87 percent of users said that viewing content from small and medium-sized businesses on TikTok, positively influenced their purchasing decisions. Article written in partnership with JECatt – Junior Enterprise of Catholic University.
