{"id":8227,"date":"2023-04-19T16:59:50","date_gmt":"2023-04-19T14:59:50","guid":{"rendered":"https:\/\/squaremarketing.it\/?p=8227"},"modified":"2023-05-18T09:41:50","modified_gmt":"2023-05-18T07:41:50","slug":"raggiungere-gli-obiettivi-di-marketing-e-vendita-in-un-mercato-in-costante-evuluzione","status":"publish","type":"post","link":"https:\/\/squaremarketing.it\/digital-marketing\/raggiungere-gli-obiettivi-di-marketing-e-vendita-in-un-mercato-in-costante-evuluzione\/","title":{"rendered":"Raggiungere gli obiettivi di marketing e vendita in un mercato in costante evoluzione"},"content":{"rendered":"\n<p>Il mondo delle vendite \u00e8 cambiato e tutt\u2019ora continua a farlo: gli utenti sono sempre pi\u00f9 propensi ad <strong>acquistare<\/strong> piuttosto che subire una vendita.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">Cosa afferma chi ha gi\u00e0 partecipato al workshop:<\/h5>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-left\"><strong>Quanto conoscevi LinkedIn prima di questo workshop?<\/strong><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"> 63%<\/mark><\/strong><\/h5>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-left\"><strong><strong>Quanto utilizzi LinkedIn per generare contatti qualificati?<\/strong><\/strong><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center\"><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">40%<\/mark><\/strong><\/strong><\/h5>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-left\"><strong><strong><strong>Lo ritieni uno strumento adatto per raggiungere i tuoi obiettivi di marketing e vendite?<\/strong><\/strong><\/strong><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center\"><strong><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">85%<\/mark><\/strong><\/strong><\/strong><\/h5>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-left\"><strong><strong><strong>Ritieni andrebbe integrato nella tua strategia aziendale?<\/strong><\/strong><\/strong><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center\"><strong><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"> 90%<\/mark><\/strong><\/strong><\/strong><\/h5>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In un mercato in cui la fase di esplorazione \u00e8 prevalentemente online, risulta fondamentale per responsabili marketing e commerciali comprenderne le dinamiche ed individuare i <strong>canali adatti <\/strong>da integrare nelle loro strategie.<\/p>\n\n\n\n<p>Abbiamo sviluppato un <strong>workshop gratuito<\/strong> rivolto a queste figure per consentirgli di acquisire competenze e confrontarsi con chi affronta ogni giorno le loro stesse sfide: abbiamo scelto di rendere questa esperienza un \u201cface-to-face\u201d unico, per permettere di approfondire la <strong>conoscenza e l\u2019utilizzo di LinkedIn<\/strong>, con l\u2019obiettivo di migliorare i propri profili e generare nuove opportunit\u00e0 commerciali.<\/p>\n\n\n\n<p>Non abbiamo realizzato il solito corso teorico, ma un\u2019attivit\u00e0 improntata sul pratico al fine di affrontare la<strong> Digital Sales Transformation<\/strong>: sono gi\u00e0 saliti a bordo responsabili marketing, commerciali e consulenti per fare in modo che i loro profili LinkedIn prendessero il volo e scoprire quali opportunit\u00e0 il digitale mette a disposizione per integrare al meglio la loro strategia.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"820\" data-id=\"8264\" src=\"https:\/\/squaremarketing.it\/wp-content\/uploads\/2023\/04\/Workshop-Linkedin-3-1024x820.jpg\" alt=\"\" class=\"wp-image-8264\" srcset=\"https:\/\/squaremarketing.it\/wp-content\/uploads\/2023\/04\/Workshop-Linkedin-3-1024x820.jpg 1024w, https:\/\/squaremarketing.it\/wp-content\/uploads\/2023\/04\/Workshop-Linkedin-3-300x240.jpg 300w, https:\/\/squaremarketing.it\/wp-content\/uploads\/2023\/04\/Workshop-Linkedin-3-768x615.jpg 768w, https:\/\/squaremarketing.it\/wp-content\/uploads\/2023\/04\/Workshop-Linkedin-3.jpg 1249w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"820\" data-id=\"8262\" src=\"https:\/\/squaremarketing.it\/wp-content\/uploads\/2023\/04\/Workshop-Linkedin-2-1024x820.jpg\" alt=\"\" class=\"wp-image-8262\" srcset=\"https:\/\/squaremarketing.it\/wp-content\/uploads\/2023\/04\/Workshop-Linkedin-2-1024x820.jpg 1024w, https:\/\/squaremarketing.it\/wp-content\/uploads\/2023\/04\/Workshop-Linkedin-2-300x240.jpg 300w, https:\/\/squaremarketing.it\/wp-content\/uploads\/2023\/04\/Workshop-Linkedin-2-768x615.jpg 768w, https:\/\/squaremarketing.it\/wp-content\/uploads\/2023\/04\/Workshop-Linkedin-2.jpg 1249w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"820\" data-id=\"8263\" src=\"https:\/\/squaremarketing.it\/wp-content\/uploads\/2023\/04\/Workshop-Linkedin-4-1024x820.jpg\" alt=\"\" class=\"wp-image-8263\" srcset=\"https:\/\/squaremarketing.it\/wp-content\/uploads\/2023\/04\/Workshop-Linkedin-4-1024x820.jpg 1024w, https:\/\/squaremarketing.it\/wp-content\/uploads\/2023\/04\/Workshop-Linkedin-4-300x240.jpg 300w, https:\/\/squaremarketing.it\/wp-content\/uploads\/2023\/04\/Workshop-Linkedin-4-768x615.jpg 768w, https:\/\/squaremarketing.it\/wp-content\/uploads\/2023\/04\/Workshop-Linkedin-4.jpg 1249w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"820\" data-id=\"8261\" src=\"https:\/\/squaremarketing.it\/wp-content\/uploads\/2023\/04\/Workshop-Linkedin-1024x820.jpg\" alt=\"\" class=\"wp-image-8261\" srcset=\"https:\/\/squaremarketing.it\/wp-content\/uploads\/2023\/04\/Workshop-Linkedin-1024x820.jpg 1024w, https:\/\/squaremarketing.it\/wp-content\/uploads\/2023\/04\/Workshop-Linkedin-300x240.jpg 300w, https:\/\/squaremarketing.it\/wp-content\/uploads\/2023\/04\/Workshop-Linkedin-768x615.jpg 768w, https:\/\/squaremarketing.it\/wp-content\/uploads\/2023\/04\/Workshop-Linkedin.jpg 1249w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cHo apprezzato molto avere nuovi punti di vista ed approfondire lo strumento di Sales Navigator, fondamentale per noi.\u201d&nbsp;<\/p><cite><strong>Riccardo &#8211; Marketing &amp; Sales Assistant<\/strong><\/cite><\/blockquote><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cHo partecipato per sfruttare al meglio lo strumento che uso quotidianamente e ottimizzare le sue potenzialit\u00e0: \u00e8 stato davvero interessante.\u201d<\/p><cite><strong>Anna &#8211; Brand Ambassador<\/strong><\/cite><\/blockquote><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cOttimizzare il profilo e capire le informazioni fondamentali da inserire per essere competitivi sul mercato \u00e8 stato davvero stimolante.\u201d<\/p><cite><strong>Giada &#8211; Marketing &amp; Comunicazione<\/strong><\/cite><\/blockquote><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cMi ha colpito vedere ed imparare in prima persona alcune funzionalit\u00e0 che non avevo ancora avuto modo di approfondire.\u201d<\/p><cite><strong>Naike &#8211; Consulente Marketing<\/strong><\/cite><\/blockquote><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/squaremarketing.it\/workshop-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sali a bordo<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Il mondo delle vendite \u00e8 cambiato e tutt\u2019ora continua a farlo: gli utenti sono sempre pi\u00f9 propensi ad acquistare piuttosto che subire una vendita. Cosa afferma chi ha gi\u00e0 partecipato al workshop: Quanto conoscevi LinkedIn prima di questo workshop? 63% Quanto utilizzi LinkedIn per generare contatti qualificati? 40% Lo ritieni uno strumento adatto per raggiungere [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":8238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-8227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/squaremarketing.it\/wp-json\/wp\/v2\/posts\/8227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/squaremarketing.it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/squaremarketing.it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/squaremarketing.it\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/squaremarketing.it\/wp-json\/wp\/v2\/comments?post=8227"}],"version-history":[{"count":0,"href":"https:\/\/squaremarketing.it\/wp-json\/wp\/v2\/posts\/8227\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/squaremarketing.it\/wp-json\/wp\/v2\/media\/8238"}],"wp:attachment":[{"href":"https:\/\/squaremarketing.it\/wp-json\/wp\/v2\/media?parent=8227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/squaremarketing.it\/wp-json\/wp\/v2\/categories?post=8227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/squaremarketing.it\/wp-json\/wp\/v2\/tags?post=8227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}