TikTok Hub: Innovation and Trending

This result, is largely attributable to the implementation of TikTok Hub: a sophisticated digital marketing service to support SMEs.
TikTok Hub stands out for its ability to analyze and manage advertising campaigns totally autonomously, reducing costs while maximizing profits.
This cost-efficient service thus offers the advantage of attracting new consumers and users while building loyalty with existing customers.
In addition, the companies involved can benefit from a wide range of products, guides and tools to quickly and optimally develop business on the platform.
The TikTok platform dedicated to small and medium-sized businesses is organized to offer a menu full of services, including:

• Solution
• Measurement
• Inspiration
• Resources
• Events
• News

TikTok Hub is further distinguished by offering two main services: TikTok Ads Manager and TikTok Pixel.

TikTok Ads Manager

Through the service promoted by TikTok Hub, any enterprise, regardless of its size or business sector, can benefit from comprehensive and detailed support to develop its business quickly and efficiently by managing and creating advertising campaigns.
This distinctive approach is committed to providing comprehensive, detailed and personalized support to every small and medium-sized business.
Each company will thus be carefully guided through strategic steps, initially defining the advertising budget, taking into account available resources and marketing objectives; and then studying the bidding methods best suited to the company’s specific context.
During the process of setting up its Ad Group, a wide range of useful tools and resources are provided to guide the enterprise’s decisions, maximizing the impact of its advertising campaigns on TikTok.
Such assistance thus ensures efficient resource management, practical suggestions and best practices for developing a suitable advertising strategy that adheres to the specific goals and needs of each enterprise.

TikTok Pixel

TikTok Hub offers an additional service called TikTok Pixel, an arithmetic and analytical solution aimed at calculating and measuring the results of one’s advertising campaigns.
Through the precise evaluation of the impact of advertisements on TikTok, one can develop one’s digital marketing strategy.
So, through the collection and analysis of data provided by TikTok Pixel, businesses can understand in detail the trends and behavioral patterns of users, along with the interactions that connect them.
TikTok Pixel, moreover, is a key tool in being able to better monitor sales and user activity by accurately tracking listings on TikTok and the purchases that are subsequently made.
Finally, TikTok Pixel is a valuable ally in identifying the optimal target audience for one’s advertising campaigns.
This is made possible by the analytical service it offers, based on the precise identification of user audiences inclined to interact with its content and make such purchases.

Italian launch of “Follow Me”

“Follow Me” represents an innovative multichannel educational experience designed to provide support and help SMEs in achieving real results by leveraging the potential offered by TikTok Hub.
In this way, therefore, SMEs, which are a key component in the TikTok community, will be able to expand their business.
“Follow Me,” in fact, aims to offer differentiated training paths to SMEs, based on the specific goals of the participants.
During the course of the program, small and medium-sized businesses will be encouraged to sign up for a six-week mailing, illustrating best practices for managing their advertising campaigns on TikTok.
The guides provided within “Follow Me” will allow businesses to discover several benefits, such as the ability to create their own free Business Account, access a Creative Center to find inspiration for their content, and learn the best strategies, to better manage Ads Manager and Promotion.

Increasing the propensity to purchase

In addition, the engagement of TikTok and its services appears to be correlated with a significant increase in consumers’ propensity to purchase; in fact, according to statistical data, 87 percent of users said that viewing content from small and medium-sized businesses on TikTok, positively influenced their purchasing decisions. Article written in partnership with JECatt – Junior Enterprise of Catholic University.

The post How to implement a marketing campaign: TikTok Hub for SMEs first appeared on Square Marketing.

1. Rising Trend of Social Commerce
2. Increased sales
3. Improved brand visibility

Understanding how to sell on TikTok, then, is important to make a significant improvement for businesses that decide to land on the social.

How to sell on Tik Tok

One of the great advantages of social commerce is that all businesses can advertise on TikTok.
E-commerce businesses that land on TikTok have several strategies at their disposal to manage their online advertising campaigns, and they can choose the one that best conforms to the sales strategy they want to undertake, so they can also follow (or create) the e-commerce trends of the moment.
However, there are some assessments that should not be overlooked; in fact, certain requirements or conditions may need to be met in order to start an online advertising campaign on TikTok.
First, you should read the TikTok Ads guidelines to make sure you meet the specific requirements.
Also, advertising on TikTok requires a dedicated budget.
Finally, TikTok is a platform focused on video content, so the ads must be creative, engaging, and of high quality to capture users’ attention.

Types of ads on Tik Tok

Among the different types of ads available for e-commerce services we can find:

• In-Feed Ads: This type of online advertising campaign appears in users’ main feed, the “For You” section.
  In-Feed ads are designed to integrate with other users’ videos in the feed and are accompanied by a “Learn More” caption that users can select for more information or to interact with the ad.
  The advantage of these types of ads is that they can include a CTA button that prompts users to take a specific action, such as visiting a website, downloading an app, or making a purchase.
  The duration of In-Feed ads usually ranges from 9 to 15 seconds.

• Top View: highly visible and high-impact form of advertising, as it appears when a user opens the app and is placed at the top of the feed, taking up the entire screen.
  Top View ads are therefore the first thing that users see when they open the app, ensuring wide visibility and immediate attention.
  The duration of the ad is usually between 5 and 60 seconds.

• Spark Ads: this type of advertising promotes organic content that has already been published and has gained good interaction.
  These ads are displayed like regular videos in the users’ feed, but with a “Sponsored” label.
  Spark Ads are a great way to reach a high-quality target audience that is already interested in a specific creator’s content and is, therefore, more likely to be interested in the ad.
  This content will not disappear the moment the campaign ends, but will always remain visible.

• Branded Hashtag Challenge: a form of interactive advertising that engages users in creating video content related to a specific hashtag associated with a brand or product.
  Advertisers partner with TikTok to create a branded hashtag challenge, which can include a hashtag customized with the product name, brand message, or theme of the online advertising campaign.
  Users are invited to participate in the challenge by creating their own videos using the hashtag in different ways.
  Sometimes, advertisers offer prizes to the most creative participants or the most popular videos, stimulating engagement.

• Branded Effect: a type of advertising that allows advertisers to create custom special effects or filters that users can use in their videos.
  These effects allow the brand to integrate into users’ content creation experience, promoting brand awareness and engaging users.
  Once the brand effect is created, it is integrated into the TikTok app so that users can access it when recording or editing their videos.
  Engagement can create affinity toward the brand and encourage users to share their content.
• Promote: a very quick advertising option that allows advertisers to promote existing videos directly from the app.
  This type of ad is particularly useful for those who want to increase the visibility of a specific video or reach a wider audience on the platform.

How does Tik Tok Advertising work for ecommerce?

Before you can start creating ads on TikTok, you must open an advertising account by logging into TikTok Ads Manager, TikTok’s ad management platform.
To upgrade to the business version of your TikTok account you must:

1. From your profile click on the menu in the upper right corner;
2. Click on Settings and privacy and then Account;

Click on Switch to Business Account.
Once you have selected the business version you need to choose a category to define your profile, add a photo, email address and a bio to describe your business.
At this point the business profile will be completed.
This type of account allows access to much more information and functionality than the personal account.

How can you create TikTok Ads campaigns for ecommerce?

Let’s look at it in 8 steps:

1. 1. Create an account on TikTok Ads Manager: this is accessed from the TikTok Business portal seen earlier.
   2. Create one or more TikTok Pixel(s): the Pixel is a tracking tag generated by the platform, useful for letting TikTok understand user behavior in front of a campaign.
      (Link with Pixel sub-article)
   3. Select Ads Manager mode: two modes can be selected, a simplified mode and a custom mode.
      The former will create campaigns that are simpler to implement, the latter allows for more control over the entire campaign.
   4. Choose the goal of your campaign
   5. Select audience
   6. Establishing a budget
   7. Upload media: here you can upload images and videos up to 60 seconds, links and the call to action button.
   8. Add a payment method: payment that can be made by credit card, debit card (Visa, Mastercard, American Express or JCB) and PayPal.

Conclusion

In conclusion, TikTok has become one of the most effective and profitable marketing channels for performance marketers.
Due to its high visibility, user engagement, and personalization capabilities, campaigns on TikTok can provide significant ROI and broad visibility for businesses. Article written in partnership with JECatt – Junior Enterprise of Catholic University.

The post E-commerce and TikTok: how to sell on TikTok first appeared on Square Marketing.

How can the target audience be differentiated?

Before starting any kind of marketing-related activity, it is necessary to know your company’s target audience perfectly.
Since not all companies target the same type of clientele, it is good to be able to recognize the problems, desires, behavior and needs of those who could be your potential customers in order to make a difference.

The type of clientele

The market is very complex, as are the people in it, so each company should identify its own target market, that is, a group of people who share common characteristics, which may be demographics, an interest or a desire for a product.
By grouping these people, a more accurate picture of potential customers can be obtained.
To group people we need to consider three main factors:

• The type of customer: consists of defining the limits of the target audience
• Demographic approach: relevant to selecting the right media to use
• Psychographic factor: useful for understanding whether they are the right customer for your business.

Once you have analyzed your target market, it will be easier to segment your target audience and target your business to the group best suited for your company.
This will make it possible to create a appropriate communication strategy that can engage and interest potential customers, creating an effective message that can promote your company.

TikTok target: how TikTok works and its target

Companies that have decided to implement TikTok as a communication channel are growing, data in fact show that TikTok in 2022 was the sixth most popular platform for corporate marketing.
Indeed, companies are realizing the potential of this social that on the surface seems to deviate from the corporate environment.
In fact, the application is designed to be part of users’ daily lives so that they can create and share funny videos in seconds.

What to publish on TikTok?

Among the features that appeal most to TikTok users is definitely the so-called User Generated Content, through artificial intelligence users can view content they like based on their interests.
The question “what to publish on TikTok” is always very frequent, following trends is always a good start, but thinking about the most popular content could also help, among them we definitely find challenges, reaction videos, cringe videos and dubbing videos, content purely intended for entertainment.
Among the most striking cases of companies that have decided to launch on this platform we can mention Guess, a well-known brand in the fashion world.
Guess decided to use the hashtag #LoveGUESS by launching several challenges, one of the first was #InMyDenim, a challenge that consisted in making a stylish outfit simply using denim, the videos of this challenge totaled millions of views and involved a target audience probably new to Guess.

How a message should be structured to reach the target audience

The TikTok target audience in fact is a very important aspect to consider.
The users of TikTok are mainly young people between 16 and 24 years old, the so-called Generation Z, a very important target if we think about the future since they will be the generation that will have the greatest purchasing power in a few years from now.
Each company should therefore think about its ideal target clientele and check how much it coincides with that of TikTok, then it should figure out how a message should be structured to reach the chosen target, considering that being able to win over the current audience could be an investment with almost certain long-term results!

How to Use TikTok Business

If TikTok’s target audience is right for you or you would like it to be, TikTok Business is the solution.
TikTok for Business is designed to help businesses introduce their product or service to the TikTok audience so that they can take full advantage of the application’s full potential.
The various businesses, through their profiles, can run advertising campaigns, place links in biographies in fact; by placing a particular link in the biography, web traffic is driven in a certain direction, for example to the company’s own web.
In this way, the probability of a user becoming a customer of the company increases exponentially.
Another way to use TikTok Business is through TikTok Ads, which allows users to place advertisements that promote the products or services offered.
Even with this strategy, the conversion rate could increase significantly, but it is good to consider the advertising costs.
There are several sections in this version: “Analytics,” dedicated to insights and profile analitycs; “Business Content,” where you can manage collaborations; “Creative Hub,” where you can be inspired to create your own content; and many others. Do you have a business and don’t know where to start?
No problem, just follow these steps and start using TikTok Business to reap many benefits:

1. Analyze the company’s target audience and compare it with that of the platform;
2. Create a TikTok account of the company;
3. Perfecting the company profile: taking care of the homepage structure, profile image and biography;
4. Devise a corporate marketing strategy by organizing and planning the content to be published;
5. Introducing TikTok Ads;
6. Measuring engagement, also in order to evaluate the performance of the strategy used.

If you are still unconvinced remember that TikTok is a constantly growing social media, as time goes by it will have an increasingly diverse audience so starting now to learn about this social network could be beneficial to the market not only of the present but also of the future, because whatever product you sell or service you offer, “on TikTok there is an audience for you.” Article written in partnership with JECatt – Junior Enterprise of Catholic University.

The post TikTok business: target audience analysis first appeared on Square Marketing.

Threads finally sets foot in Europe, sparking a flurry of anticipation and discussion.

After launching in other parts of the world in July, it is finally our turn to dive into this new messaging platform. Rumors were in the air, but the official announcement by Meta, accompanied by Mark Zuckerberg’s post, confirmed the imminent arrival.

However, the EU’s Digital Markets Act casts a shadow of a reflection on how Threads will integrate with Instagram for European users; the dilemma is clear: users will be able to choose to link their Instagram profile to Threads to access all features or opt for a more limited experience without a profile.

Sort of like deciding whether to enter a wild party or watch it from a window.

Accessible directly from one’s Instagram account, Threads allows for posts with a 500-character limit and 5-minute videos, as well as the publication of images, gifs, audios and polls, similar to the Instagram environment.

There are # hashtags, @ mentions, you can repost and repost by quoting, and you can follow other profiles (like on X, but with more characters, in short.) And again: you can choose between the For You feed, with content selected by the algorithm, and the Following feed, with threads of people followed in chronological order.

There is no native camera: this means that photos and videos have to be uploaded from the phone’s gallery. Audios (which for the time being seem to be the most interesting element for users), on the other hand, are to be recorded directly from the app.

Zuck tries to tickle X users with the coveted ability to edit their post, within 5 minutes of publication: (to do this on the former bluebird you have to be a subscriber, on Threads it’s free).

Expectations for Threads’ European-wide success are high: if the app has been downloaded 30 million times in just a few hours, shortly after its announcement last July, to reach about 100 million monthly active users, in Europe the app could gain about 40 million users by 2024.

Many familiar faces, from Fiorello to Chiara Ferragni, have already stormed the platform; this anticipation has generated excitement and questions about how this new platform will shape our digital experience.

In the meantime, we have one certainty: it is new territory to explore, full of potential and challenges.

But how long will our interest in this new social be sustained?

The post Threads lands in Europe: but did we need it? first appeared on Square Marketing.

One of the questions we get asked most often by our clients is, “How often to post on Instagram? Is there a perfect formula for calculating the number of stories to post each day?”

Unfortunately, there is no perfect formula that applies to everyone: the number of stories to post each day and each week should be chosen by calculating insights from stories posted in the past. That is why we usually advise our clients to try experimenting.

The golden rule, which applies to any account, is to try to make Instagram Stories only when you actually have something to communicate to your customers and can share content relevant to your audience.

The only way to figure out what works at the frequency level is to test, after which consult the insights of each individual story to see which content was the most popular and which was the least popular.

What to post on Instagram Stories?

How do you organize your Instagram stories plan ? Ideally, as with frequency, we should test with different types of content to see what types of content are preferred by our audience.

The advice we give is to always post content that is relevant to the target audience, showing yourself as you really are, without filters, pretense or exaggeration, just to get attention. Here, too, there is absolutely no magic recipe: the key is to try and bring the values and activities of the real company as much as possible in the digital realm.

“What if my company doesn’t have interesting and relevant content to show?”

Even companies in B2B or very particular industries can turn their online communication around, simply with a little imagination!

Programming Instagram Stories: a practical example

Let’s try to better explain how to set up your strategy with an example: let’s pretend that your company produces paper and that it is, in particular, specialized in the production of origami paper.

Initially, you can plan to start by posting somewhat more studied and set stories, in the form of columns, three times a week (on Mondays, Wednesdays, and Fridays) and to post somewhat more simple and spontaneous stories the rest of the days.

On Mondays you can plan to post content that relates to the history of the paper. At least five or six spoken stories (possibly with subtitles!) in which a phase of the paper’s history is explained. The first week you can talk about the papyri, the second week about the parchment… In short, going to analyze one week at a time a piece of the history of this material.peragmen

Wednesday could be a day devoted to papermaking in general: it could be explained, week by week, which type of grammage is best suited to which realization. The various types of paper (usoman, coated, etc…) and what their most common uses are.

Fridays, on the other hand, could be a day devoted to a column that analyzes a product made with paper of one’s own making: what kind of origami paper was used, why that kind of paper is particularly suitable for making a large/small simple/complex origami…

These kinds of weekly columns help to establish a relationship with one’s user base. After a few weeks, by analyzing the insights from the stories, it will be easy to see which column has garnered the most support and which column has garnered the least and, consequently, decide to adjust the focus to improve its engagement in the stories.

What if on other days I have nothing to report?

Sometimes it feels like you don’t have anything to be shared with your followers, but in reality you just need to put a little imagination into finding something interesting to show in stories!

For example.

…What do the offices within your company look like?

…How is the setup of your employees’ desks? What is the neatest and most organized desk? What about the messy one?

…What do you draw inspiration for your work from? Do you have a moodboard hanging in your office? Do you read books/magazines in the field?

…Do you have a break-corner, in the office? A coffee machine in front of which employees gather to take a break after so many hours of work? What did you talk about today?

…Has a package arrived at the company? You could do an unboxing!

…What are your habits? And those of your employees’? Make users participate by asking what are their good habits that make them more productive while working!

…Do you happen to get questions in direct? You might consider responding publicly!

…Prototype of an upcoming new product? Why not let your fan base guess what it is?

…Do you have a green spot in your office? Show off your plants! To increase engagement you might seek advice on how best to care for them or what other plants you might take in the future.

…Do you listen to a playlist during work? You could share it! Maybe you could create a playlist on Spotify so your fans can also listen to the same songs that inspire you!

…Have you reached a milestone in the office? Celebrate by sharing it with your followers!

…Did you see a post that made you think? You can share it, explaining why and your insights about it.

…Is there a current offer on your products? Now is the time to show them off, explaining their strengths for good and how best to use them.

…Have you ever made a mistake in your career? You could share it, explaining what you would have done differently with the knowledge gained.

…If you had to explain to one of your followers how to approach your profession, what would you tell them? What kind of university/course of study is best for working in your field? Are there courses to be taken? Master? Books to read? Sites to follow? On which job search portal to easily find relevant vacancies for your industry?

Of course in case the stories involve your employees, first make sure they agree to appear on the company profile!

Stimulating interaction on Instagram

Instagram gives you the option of including stickers to stimulate interaction: question boxes, polls, small quizzes… Use them to listen to your followers’ opinions and let them guide you on what kind of material to post in the future. Don’t be afraid to ask what kind of content you might be most interested in!

The post How to make Instagram Stories:
how much, what and when to post first appeared on Square Marketing.

Instagram is becoming more and more articulate over the years, and along with the complexities, the opportunities that this social platform provides for businesses are also growing.

From a simple photo album, Instagram, after its purchase by Facebook, has become one of the benchmarks for building an effective digital marketing strategy.

In this article we decided to collect some of the terms that have come up in recent years and create a glossary to help you understand what Instagram opportunities are for your business and how you can integrate them into your marketing plan.

Instagram Shops

Shops are full-screen immersive storefronts that allow companies to create their brand story and guide users to discover products, all through a native shopping experience.

Instagram Shopping Tags

Shopping tags allow companies to highlight products in their catalog in stories and in the feed so that people can discover more.

Businesses using Instagram Checkout can also highlight products in feed captions and in the bio section with product mentions.

Shopping tags were created for businesses to tag products on Instagram. In this way, people can purchase the product they are interested in directly from the app.

Collections

Collections allow companies to manage the shopping experience by dividing products into themes and categories that tell a story in their shop.

Product details

Product detail pages show all relevant information
on a catalog item, including prices, detailed descriptions, and multimedia content.

Product detail pages use the media content in which the product is tagged on Instagram so that people can see the products used in different ways

Shopping adv

Shopping adv allow companies to highlight the following
existing Shopping posts in Adv Management to reach large-scale audience groups.

Businesses in the United States that have integrated Instagram Checkout can use Shopping ads to increase purchases in the app.

Instagram Checkout

Instagram Checkout allows eligible businesses and creators in the United States to sell their products directly on Instagram. People can purchase the products they discover securely and quickly using Facebook Pay, without having to leave the app.

Shopping via creator

Shopping through creators gives people the ability to shop for inspirational looks through creators they are passionate about without leaving Instagram. Currently available to selected companies using Instagram Checkout. Instagram Checkout is available for all eligible creator and corporate accounts in the United States.

Product launch

Product launches allow you to announce an upcoming launch on Instagram so that people can preview the details and set reminders to make a purchase as soon as they can. Currently available to selected companies using Instagram Checkout.

Live shopping

Live shopping constitutes a new channel for companies to share products with their customers. Companies have the ability to tag products during live broadcasts on Instagram, and customers can purchase them in real time.

Conclusions

If you are interested in learning more about Instagram as a revenue-generating tool for your business download our digital communications agency‘s complete guide.

The post Selling on Instagram: a guide about the news first appeared on Square Marketing.

Instagram Reels: have you heard about it, seen the icon appear ominously in the center in your favorite app, but are unclear about the functionality and potential of this new feature?

With this article we will try to answer your doubts and also give you some hints on how to make the most of this tool in your social media marketing strategy. Ready? 3,2,1…let’s go!

Instagram Reels: what it’s all about

Reels is the new video creation feature of Instagram, an app owned by Facebook, which has thus responded to the planetary success of Tik Tok. With this feature you can create 15- to 30-second videos to entertain your audience, having a range of editing and editing customizations, such as music, effects, stickers, to unleash your creativity.

Compared to Instagram Stories, the interesting aspect of Reels concerns sharing: videos are saved in the dedicated section, but they can also be shared in the classic Instagram feed. In addition, once published, Reels can also appear in the “Explore” section and thus reach an audience outside your followers (in this case, only if your profile is public).

In the app’s latest update you may have noticed that the button dedicated to Reels appears in a central position.
What does it mean? That Instagram wants to push the use of this new feature a lot, so you just have to use it to be rewarded at the level of organic visibility.

How to leverage Instagram Reels in your marketing plan

The first question you need to ask yourself is: what kind of audience do I want to target with my Reels? The second is, what messages do I want to convey? Whether your goal is purely to entertain with a dance or humorous content, or to convey value for educational purposes, the important thing is to be original and relevant.

One idea might be to leverage Reels to launch a product or collection in an alternative and interactive way, or to do corporate storytelling and create interest around your business. Do not improvise, but study and invest your time to prepare quality Reels, integrating them best into your digital marketing strategy.

How many Instagram Reels post?

The advice we give you as a communication agency is to keep a fairly high pace, especially at this stage when Instagram is focusing heavily on this new feature. Choose a set frequency (daily, weekly) based on your ideas and the industry of your business and be consistent over time. Attract your audience and get them used to following you by setting a regular publication date (for example, every Tuesday at noon). Riding the new features launched by social platforms and using them as much as possible right away allows you to take advantage of the wave of visibility they can generate for your business.

Do you want to know more? Contact your trusted marketing agency!

Write to us at info@squaremarketing.it.

The post Instagram Reels: why to use them in marketing strategy first appeared on Square Marketing.